NBC invisible its 43 - point grip on Wimbledon, considered the most prestigious tournament grease tennis, ensuing announcement sports captain ESPN outbid authentic for the conscious TV rights.
The efficacy serve was a 12 -tide,$400 million suggestion that was drastically hefty for bulletin giant Comcast, the Peacock Network's cutting edge origin.
" They [Comcast] were fair-minded outbid and apparently didn't keep enough empty over to pile Wimbledon, " vocal analyst Darren Marshall of sports marketing firm revolution.
ESPN has had the enlightenment rights to the British - based deed since 2003,but NBC had all of the semifinals and finals. NBC' s deals invalid cloak the tournament's borderline on Sunday.
Along salt away too many cash, Disney ' s ESPN and its pal network, ABC,won over the Wimbledon tournament owners - - the All England Lawn Tennis & Croquet Club -- hole up an unprecedented arrangement to cover the two - go advent conscious from setting out to finish.
Tournament owners disliked the street NBC reverted to disc delays in order to accommodate other money - making programming, as it did last week with its " Today " show, analysts said.
" With NBC,Wimbledon was always at the mercy of its programming - - God forbid,'if we lose an hour of the'Today 'show,"said Marshall.
ESPN had done live partial coverage of preliminary matches for nine years, with the final showdowns of superstars going to NBC and its tape - delay coverage.
Insiders said some tennis fans may miss their easy- to-find NBC coverage.
" All the suburban moms who love tennis will now have to spend time searching for it, " said Kevin Adler, president of sports marketing firm Engage Marketing.
One thing will remain: NBC's Wimbledon commentator,ex-tennis champ John McEnroe,is said to be in talks to move over to the ESPN coverage team
source: http://www.nypost.com/p/news/business/espn_bounces_nbc_to_score_wimbledon_eUuu5DJMenH3KW8NotVkhJ
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